I think the idea of education vs. entertainment is a bit of a misnomer. Educational videos can be very entertaining in their own right, and the more entertaining they are, the more likely they are to get their message across. I suppose you could make the argument that it's wrong to hold good educational content to the standard of being entertaining: just because a presenter doesn't speak well or know how to make a flashy video doesn't mean that person has no worthwhile knowledge.
The Pew internet report found that educational videos were more or less equally popular across all age groups and both genders, so that suggests a steady demand for such videos. Entertainment videos may fluctuate in popularity, especially those that are related to some trend, but people are always looking for information on how to do things. This steady demand suggests that though educational videos may not be at the top of the ratings, they will have an ongoing demand and sustained popularity.
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