- it's simple
- it's fun and not-too-serious
- it's a painless way of introducing Web 2.0 and tagging
- people don't have to agonize over what to say in response to the question, "Tell me a little about yourself."
- the lighter side of people's personalities comes out (hobbies) and many people prefer talking about those things than work or career
The one negative I've come up with is that human beings love stories, and there's no narrative in a set of del.icio.us bookmarks (unless the viewer constructs a hypothetical one) like there is in a statement about "who I am." Whether a story is more memorable than a quirky bookmark choice, however, is probably debatable.
So, I think my decision would be to give it a try in appropriate situations.
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